Home' Australian Magazine Awards : 2009 Contents SPECIAL
4 AdNews 6 November 2009
THE CHAIRMAN OF JUDGES
e idea to launch and conduct the 2009 Australian Magazine
Awards was a great initiative by AdNews. e dissolving of the Mag-
azine Publishers of Australia saw the end of its 11 years of MPA
Awards, of which I was a judge for four years. It seemed that a media
industry sector of nearly $1.3 billion in advertising revenue, 11.25%
share of the total ad pool, would go unheralded and unrecognised.
at seemed a crying shame.
ese awards are largely performance based using Audit Bureau of Circulation
gures, Roy Morgan Research readership sur veys and Nielsen AdEx advertising
revenue estimate. Pretty much any magazines that is measured can compete. Only
after magazines jump these initial hurdles ± and not necessarily all the hurdles, as
some magazines are only partially measured ± do they get shortlisted.
Of those shortlisted, many had enjoyed remarkable success, in a marketplace full
of negative sentiment, cautious and pessimistic consumers and advertisers hanging
on to their advertising dollars for dear life. e judges quite often found magazines
that had grown in all dimensions in 2008/09 ± a remarkable achievement in such
a maelstrom. And the period featured some really successful launches too. Plus
some excellent makeovers and relaunches. ese are signs of a vital and highly
And so the outstanding performers should be recognised, especially in their peer
group. ey deser ve recognition for having done a remarkable job and, in this past
year, against all odds. e judges congratulate them. Well done, take a bow.
Performance is what advertisers seek and pay for, and the winners ± and many
nalists ± have performed. Bravo.
MICHAEL KILLALEA, KILLANOODLE
LAUREN CASSAR, UNIVERSAL MCCANN
NICK KEENAN, MEDIACOM
SIMON DAVIES, OMD
STEVE ALLEN, FUSION STRATEGY
MAGAZINE OF THE YEAR
FOOD & ENTERTAINMENT
HEALTH & FAMILY
U-TURN OF THE YEAR
COMPUTING & GAMES
HOME & GARDEN
LAUNCH OF THE YEAR
BUSINESS & CURRENT AFFAIRS
HALL OF FAME
Welcome to the inaugural Australian Magazine Awards. At AdNews, we are
delighted to provide this new platform to recognise magazine excellence. It is
crucial Australia's robust magazine industry has a highly credible and sought-after
It was also vital for us that every member of Australia's broad publishing family
is considered, hence the AMAs are open to publishers of every hue and creed, with
the only stipulation being that titles are ABC audited and have a Roy Morgan
Of course, none of this would have been possible without the support of our
sponsors, so thank you to major sponsor Realview and supporting sponsors
Creative Folks, Webstar, Adstream and Fairfa x Photos. AdNews congratulates you
on your enthusiasm and vision to support an awards program ªsight unseenº and
turn this concept into a reality.
Special thanks also to the Audit Bureau of Circulations, Roy Morgan, the Media
Federation of Australia and Nielsen ± your contributions have been invaluable.
Also thanks to our esteemed judges, listed below. Your combined experience,
knowledge and insight has given the AMAs the rigour they need to be Australia's
pre-eminent magazine award program.
Finally, congratulations to all the nalists and winners. You have excelled in a
ferociously competitive sector in some very turbulent market conditions. You
should be proud.
Matt Porter, AdNews editor
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