Home' Australian Magazine Awards : 2009 Contents SPECIAL
6 AdNews 6 November 2009
Delicious proved too tempting to resist for readers, advertisers and our judges. In a
category that relies heavily on strong covers to tempt readers, Delicious was a consistent
performer, combining stellar food photography with strong layout and design.
Judges praised the way Delicious combined food and celebrity content, featuring
stars such as Jamie Oliver and MasterChef's Matt Preston in a year that saw interest in
cooking intensify, thanks partly to the success of TV programs such as MasterChef.
Delicious increased its year-on-year circulation by 0.9%, in the June 2009 Audit
Bureau of Circulations report, hitting 129,626 copy sales. Roy Morgan readership
gures for the same period showed a 0.4% improvement to 511,000. e circulation
gures for Delicious were particularly strong compared to its rivals ± Donna Hay was
dow n 3.8%, Vogue Entertaining & Travel dropped 4.6% and Recipes + was down 5.3%.
Delicious performed consistently across all criteria, said the judges. While ad
volume ± up 1.3% year-on-year according to Nielsen Ad Ex ± did not increase as much
as other titles in the category, Delicious comfortably attracted the greatest advertising
volume of the titles in the category.
e magazine's achievement is all the more praiseworthy given the strength of the
category, with one judge commenting: ªIt's a very tough category with some of the best
and most focused editorial and design of all magazines.º
VOGUE ENTERTAINING & TRAVEL
FOOD & ENTERTAINMENT
Delicious has an excellent front cover month
after month, with a very strong layout and
design. The magazine has shown great
performance in terms of circulation and
readership in a strong category.
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