Home' Australian Magazine Awards : 2009 Contents 6 November 2009 AdNews 13
U-TURN OF THE YEAR
Paci c Magazines
Despite solid competition from e Monthly, the turnaround by Famous in the past
year was considered by the judges to be most signi cant.
In 2008 Paci c Magazines was faced with a plummeting circulation for Famous.
Gereurd Roberts was appointed as editor-in-chief in May 2008, charged with
reinvigorating the magazine, and national advertising manager Laura Kleiman
came on board in October.
Just over 12 months ago Famous updated and refreshed its editorial and cut its
cover price by $1 to $3.50, which has helped drive an overall increase in sales for the
celebrity weekly magazine market.
Audit Bureau of Circulations gures clearly show the success of the new look title
with a rise of 20.0% to 80,593 in the June 2009 report. is represented the second
biggest year-on-year circulation increase of all magazines in Australia, its third
consecutive quarter of circulation increases.
Judges praised Australian PC Authority, which
includes reviews targeted at PC enthusiasts and SMEs,
saying it presented the ªclearest consumer o eringº in
the category and contained ªinteresting contentº.
e decision by publisher Haymarket Media to
remove discs from its PC Authority's covers was
considered a smart move, allowing the cover design
to stand out, judges said.
PC Authority's readership surged 16.2% to 172,000
in Roy Morgan's June 2009 report. is strong growth
in readership helped PC Authority to victory in one of
the closest-marked categories.
COMPUTING & GAMES
AUSTRALIAN PC AUTHORITY
AUSTRALIAN PC USER
Changes to its cover, internal design and cover
price have worked. Paci c had a clear strategy
for turnaround and the numbers show that the
strategy has worked.
Removing the disc form the
cover was a smart move as
it allows the cover design
to stand out.
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