Home' Australian Magazine Awards : 2009 Contents 6 November 2009 AdNews 17
Top G ear created something
different in a declining catego-
ry. It's a high quality package,
easy to navigate and ows
well. The magazine's numbers
have come out 50% ahead of
its closest competitor.
AUSTRALIAN GOOD FOOD
Top Gear Australia hit newsstands on 30 June 2008 and has proved itself the launch of
the year in the eyes of the Australian Magazine Awards judges, edging out Grazia and
Australian Good Food.
Top Gear was commended by the judges on several points including its unique
o ering and signi cant dominance over its competitors. One judge commended the
launch for ªraising the bar in the motoring categoryº.
Motoring was a stand-out category in the Audit Bureau of Circulations June 2009
report, with a year-on-year sales increase of 10.9%, bolstered signi cantly by the
launch of Top Ge a r. By June, the title had amassed a circulation of 80,059, a slight drop
from 85,350 in December 2008, but still well ahead of Australian Good Food (73,161)
and Grazia (66,240). Its readership hit 435,000, with a 81.1% male skew.
Although targeted at young men aged between 18 and 49, the magazine, like Top
Ge ar's hit TV program, prides itself on bridging the gap between the motoring niche
and mainstream entertainment.
LAUNCH OF THE YEAR
TOP GEAR AUSTRALIA
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