Home' Australian Magazine Awards : 2009 Contents 6 November 2009 AdNews 19
Front cover, editorial layout,
content and performance are all
fantastic. The magazine really
delivers on its promise.
Paci c Magazines
Engaging covers, slick layout and design and smart use of content made the judges enamoured
with Men's Health in the Men's category.
Men's Health resonates strongly with the modern Australian male, coming good on its promise
to give him the tools to get the most out of life with humour and style, according to the judges.
Readers seem to be impressed. Men's Health made gains in circulation and readership in a year
that saw all but one of its category rivals make losses. According to the June 2009 Audit Bureau of
Circulations results, Men's Health posted monthly sales of 75,254, up 0.3% year-on-year.
Even more impressively, the Paci c Magazines publication attracted a monthly readership of
365,000, a year-on-year increase of 9.9%, according to Roy Morgan.
Judges praised Dolly, which targets 14 to 17-year-old girls, as a good all
round package with consistently strong front covers.
Dolly recorded healthy circulation gures in the June 2009 Audit
Bureau of Circulations report, up 4.1% to 125,169.
Signi cantly, Dolly is not just a print product. ACP Magazines has
created a strong multimedia brand in Dolly over the past year, creating
added value for advertisers. It delivers up-to-date editorial, video content
and a What's On guides for readers of its website, which is housed under
the Ninemsn portal.
In November 2008, Dolly launched the Dolly Wish List, an interactive
advertorial series combining print, mobile and the internet. Optus, Dell
and Universal Music all got on board for the promotion.
Other initiatives in the past year have included Dolly declaring its
June issue airbrush-free, creating an entire issue without airbrushing the
celebrities and models on its editorial pages, as a part of its ªHeart Your
Bodyº campaign to encourage teenage girls to have a more realistic view
of body shapes and sizes.
Paci c Magazines
Dolly has regained its lead.
A good all-round package.
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