Home' Australian Magazine Awards : 2010 Contents 5 November 2010 AdNews 19
In a crowded category filled with similar titles, the judges felt that ACP Magazines’
Australian PC User stood above the competition in the Computing & Games category.
In a broad market targeting SMEs, gamers, and home PC enthusiasts, who are
increasingly moving online for information and tips, it’s now essential for titles to
have a complementary online presence if they want to gain a competitive edge.
Australian PC User managed to stem the decrease in ad spend to a respectable 1%
according to Nielsen AdEx, in a categor y that was dow n 16% year-on-year. While the
magazine’s circulation was down 4.6% from 42,011 to 40,084, it still beat the other two
finalists on circulations by almost 50%. Roy Morgan readership wasn’t so rosy,
however, dropping 17.2% from 296,000 to 245,000 in the June 2010 survey.
australian PC authority
CoMPuting & gaMes
australian PC user
This is a very crowded category with little
differentiation. Australian PC User tips the
scale due to its larger base and staying
consistent to its market leader stance.
The Computing & Games category was dow n an average of 16%
year-on-year, according to Nielsen AdEx figures, as readers
increasingly move online for their computing and gaming
needs. This was also reflected in the ABC circulations audit, and
Roy Morgan readership sur vey, w hich showed a YOY decrease
of 7% for Australian PC Authority in the June 2010 results.
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