Home' Australian Magazine Awards : 2010 Contents 5 November 2010 AdNews 25
AWA RDS 1010
A strong cover strateg y, targeted content and consistent results for advertising clients
saw Money magazine claim the number one spot in the Business & Current Affairs
category for 2010. Now in its 10th year, Money attracts some of Australia's top financial
reporters, including chief commentator Paul Clitheroe, editor Effie Zahos, Ross
Greenwood and David Haselhurst, who keep readers informed and up to date with
the world of fina nce.
From property to superannuation and shares, Money magazi ne covers the full
financial spectrum. A nd in an age where consumers are increasingly looking at other
channels to get information, the magazine has managed to grow its circulation by
0.3% year-on-year to 50,208. W hile the category dropped an average of 20% year-on-
year in terms of advertising spend, Money magazi ne remained static, accordi ng to
Nielsen AdEx , continuing to deliver results to its advertisers. Readership, however,
was dow n slightly, w ith Roy Morgan reporting a 3.3% drop to 176,000.
The magazine also lends its name to the Money Best of the Best Awards, which are
highly regarded by the industry.
BUsiness & CURRent a f fa i Rs
Money magazine is strong, well
presented and understands who
it is writing to with its covers
communicating to its particular niche.
AWA RDS 1010
The GFC has not been kind to the category of Business &
Current Affairs. Still reeling from the aftershocks of the past two
years, the category saw a drop in ad spend of 20% on average,
according to Nielsen AdEx. Most of this came from Fairfax
Media’s poorly performing BRW magazine, which had a
BRW magazine, which had a
year-on-year drop in ad expenditure of 21%. The title did,
however, record a small upswing in circulation, growing 0.9% to
42,777 in the June 2010 Audit Bureau of Circulations figures. The
good news for BRW came from readership, which was up 19.8%
BRW came from readership, which was up 19.8%
to 194,000. The other contender i n the category, The Monthly,
had a disappointing June 2010 readership sur vey, d ropping
18.2% to 90,000. Its circulations were also down – 2.5% to 24,417.
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